Why is it worth taking part in Poland Fresh Contracting?

A B2B portal for Polish fruit and vegetable suppliers

The European market for fresh fruit and vegetables is changing very rapidly. Today, traders, importers, distributors, and retail chains are looking not only for competitive products, but also for dependable suppliers, stable partnerships and direct access to producers who understand the importance of quality, volumes, logistics and seasonality.

It is precisely these needs that Poland Fresh Contracting meets.

During TSW 2027 – the Fruit and Vegetable Industry Fair, which will take place on 14–15 January 2027 in Kielce, Poland Fresh Contracting will be a B2B meeting area focused on fresh fruit and vegetables. It is a space for companies wishing to establish direct contact with Polish producers, suppliers, and business partners in the fresh produce sector.

1. Poland as a major source of fresh fruit and vegetables

Poland is one of Europe’s leading producers of fruit and vegetables. For foreign buyers, this means access to a market with significant production potential, experienced farms, producer groups, and companies ready to develop cooperation with international partners.

Polish apples, soft fruits, vegetables, and other categories of fresh produce are already available in many European markets. However, finding the right supplier still takes time, verification, and face-to-face conversations. Poland Fresh Contracting helps to streamline this process by bringing the right people together in a single business space.

For participants from abroad, this is an opportunity to get to know Polish manufacturers at source – not just through emails, catalogues, or online search engines, but through direct B2B discussions.

2. Meet your suppliers before the season gets into full swing

January is a strategic time for the fresh fruit and vegetable sector. It is a time to review cooperation to date, seek out new suppliers, discuss product availability, prepare for the coming season, and plan future purchasing strategies.

Taking part in Poland Fresh Contracting at TSW 2027 gives international participants the opportunity to begin these discussions well in advance – before the market enters its busiest period.

Rather than waiting until the last minute to look for suppliers, buyers and distributors can use this event to make new contacts, compare offers and see what Polish manufacturers can bring to their supply chain.

3. More efficient sourcing, all in one place

Finding dependable suppliers of fresh produce usually involves numerous conversations, messages, recommendations, and follow-up arrangements. Poland Fresh Contracting streamlines this process and helps you make more efficient use of your time.

Thanks to the Match Maker app, participants will be able to browse company profiles, search for potential business partners, and arrange one-to-one meetings even before the event begins.

This means better preparation, more focused discussions, and less casual networking. For foreign buyers, this is a practical way to make the most of their business trip to Poland.

4. Direct contact with decision-makers

In the fresh fruit and vegetable sector, direct contact is of the utmost importance. Quality, volumes, delivery dates, packaging, logistics and long-term cooperation cannot always be properly discussed in a short message or based on a product list alone.

Poland Fresh Contracting creates a space for meaningful discussions with those responsible for production, sales, purchasing, and distribution.

For traders and importers, this means gaining a better understanding of a supplier’s capabilities, whilst it gives Polish producers the opportunity to present their offerings to partners who are actively seeking to collaborate in the fresh fruit and vegetable sector.

5. Get an inside into the Polish fresh produce market

For foreign companies, Poland Fresh Contracting is not just about meetings. It also offers an opportunity to gain a better understanding of the Polish fruit and vegetable market, its production potential, seasonality, business culture, and supplier structure.

TSW is one of the most important trade events for the fruit and vegetable sector in Poland. Taking part in Poland Fresh Contracting during TSW 2027 allows you to combine B2B meetings with a broader perspective on the Polish horticultural market.

6. Who is Poland Fresh Contracting for?

Poland Fresh Contracting is particularly valuable for:

• importers looking for Polish suppliers of fruit and vegetables,

• distributors seeking new sources of fresh produce,

• buyers and category managers from retail chains,

• wholesalers and retailers of fresh produce,

• processing companies,

• companies interested in collaborating with Polish producers,

• business partners seeking direct B2B meetings in the fresh fruit and vegetable sector.

The key benefit is simple: Poland Fresh Contracting helps international participants meet potential Polish suppliers in a structured, business-oriented environment.